Hi, I am justin potter.

I am a portrait photographer based in Western New York. I am passionate when it comes to capturing those timeless in-between moments. I am a cat dad of my favorite boy Evander. I enjoy adventures of all sorts. Did you say tacos and tequila? I'm in! When I'm not shooting, you can find me either hiking, tending to my ridiculous amount of houseplants, playing video games, or drawing. I specialize in weddings, couples, family and singles photo shoots.

I love meeting new clients and getting the opportunity to capture moments that they can cherish for a lifetime. The only thing I love more is when clients become lifelong friends!

Let's capture memories together!



I am the other photographer! I have always had a passion for photography for as long as I can remember. Working with an amazing photographer is such a great time. When I'm not shooting you can find me kayaking, fishing, or camping usually. Proud dad of my 3 furbabies Lilly, Saddie, and Khloe.

Going on photo sessions and working with people is the highlight of my day. Always so many laughs and great times!



Michelle J.

“Bound and branch has been a pleasure to work with. Over the past few years I have worked with several different photographers and Justin by far has had the best communication skills and has been the most responsive. Not to mention he has had the best turn around time I have ever experienced. Both Justin and Cedric are friendly, warm, and professional. They both were great and extremely patient with my almost one year old daughter and her ever changing moods. Cedric wowed me with remembering that.....”

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