Hi, I am justin potter.

I am a portrait photographer based in Western New York. I am passionate when it comes to capturing those timeless in-between moments. I am a cat dad of my favorite boy Evander. I enjoy adventures of all sorts. Did you say tacos and tequila? I'm in! When I'm not shooting, you can find me either hiking, tending to my ridiculous amount of houseplants, playing video games, or drawing. I specialize in weddings, couples, family and singles photo shoots.

I love meeting new clients and getting the opportunity to capture moments that they can cherish for a lifetime. The only thing I love more is when clients become lifelong friends!

Let's capture memories together!



I am the photo assistant and second shooter! I have always had a passion for photography for as long as I can remember. Working with an amazing photographer is such a great time. When I'm not shooting you can find me kayaking, fishing, or camping usually. Proud dad of my 3 furbabies Lilly, Saddie, and Khloe.

Going on photo sessions and working with people is the highlight of my day. Always so many laughs and great times!

assistant photographer


Alex & Brandi

“My experience with Bound and Branch was amazing. Justin is extremely professional and makes the whole situation less awkward. I am so happy with the way our photos turned out, my best friend and I look (almost) like we could be models. Thank you Justin for these amazing photos that will last a lifetime.”

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